5 Reasons Why Social Media Management is Important in Business

5 Reasons Why Social Media Management is Important in Business

5 Growing Reasons Not Why Social Media Management is Important in Business

Social networking has grown from a fledgling niche to an entire industry, and social media management is a necessity for businesses today. Social media gets you noticed by people who have already heard about you, or by people who would have no reason to contact you if not for your presence on social networking sites. In other words, social networking can connect buyers with sellers and help in the overall growth of the business.

But how can businesses exactly benefit from social media? We’ll lay it down with the help of Hootsuite:

Increases brand awareness

Social media has become one of the key tools for business. With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter is a natural place to reach new and highly targeted potential clients. It is estimated that 5 trillion monthly active users connect to social media networks on mobile devices – more than all other internet traffic combined. This is a strong indicator that social media has become a significant vehicle for reaching customers today.

That’s why it has become a powerful marketing channel for business owners. By creating and managing your social media channels, you can gain exposure for your brand and products. However, as with most marketing channels, you need to be strategic in your approach to reap the maximum potential benefits from your efforts.

Stay top of mind

All it takes is one click from a potential customer to bring your brand to life online. Social media allows you to connect with your fans and followers every time they log in. That means if you’re doing well and have an active social media presence, they’ll see your posts when they check their feed or page. Having this type of engagement on social media increases the chances that they’ll remember your brand when they want to purchase something within your realm.

Increases website traffic

Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post. This allows them to stay up on your news without having to head back to the site regularly.

Generate leads

If a user is actively participating in your social network and interested in what you have to offer, they are more likely to take an interest in your services or purchase from you as a result. Social media makes it possible for you to engage with prospective customers at a distance, reduce the cost of advertising your products and services, build new customers that would not otherwise be visiting your website and generate leads which can be converted into sales.

Boost sales

Social media has become an essential part of what it means to sell online. Social media is a dynamic platform, where social relationships and content are central to attracting and engaging customers. If you’ve integrated your social media into your sales funnel, you’ve built a highly effective tool for social marketing–as well as increasing brand recognition and strengthening customer relationships.

How does Digital Marketing affect Consumer Behaviour?

How does Digital Marketing affect Consumer Behaviour?

Digital marketing is a relatively new and evolving field that draws on new ideas and concepts. As opposed to traditional marketing, it has gained prominence with the advent of social media and internet-based platforms that allow businesses to communicate directly with their customers.

It’s because of this that consumers are changing. They are increasingly turning to digital formats and channels for purchase decisions. Take online shopping for example, it has made it easier for people to shop as it takes away the hassle of commuting and carrying large loads of products. Businesses have taken advantage of this by using strategies that incentivise the consumer such as offering free shipping, discounts upon reaching a certain total or carrying exclusive products that are not in physical stores.

But the most common means of increasing conversion rates is through the use of email marketing. According to Constant Contact, 60% of consumers say that they’ve made a purchase as a result of a marketing email that they received.

Although this is a relatively new approach to consumer behaviour, digital marketers use digital media to market their brands, products and services. However, there are other factors that influence consumer behaviour. Take target marketing – its ability to market directly to a target audience increases its potential to become a well-known business within a particular community. For example, consumers who have gone through acne might be more likely to be influenced by advertisements that promise them a way to clear it off their faces.

Such advertising may not work all the time, but it can influence consumer behaviour in ways that result in a higher likelihood of purchase by encouraging solution-seeking decision-making.

According to Priyam Johry, here are other ways in which digital marketing has affected consumer behaviour:

Access to more information about product opinions

In the past, the only way you could find out more about a product is through the television – and even that passed on very little information as well. It steered away from the negative and focused on all the positives to ensure a sale.

Today, information is growing at an exponential rate – with opinions ranging from positive to negative. Should they wish, brands can control what reviews or opinions are shown on their website. Oftentimes, they show off the ones with a 4 or 5-star rating or the ones with more praise and little criticism.

This information plays a role in prospective consumers because they’re the ones actively looking for a solution to their problems and nothing is more assuring than getting someone’s opinion as they have tried it before.

Changing the paradigm of consumer loyalty

The sheer amount of information about products or brands online makes it easier for consumers to make smarter decisions about their purchases.

Hence why from a marketer’s perspective, it’s important to foster a relationship between a business and its customers through social media posts, email marketing and the website’s About Us page. All of these work together to create brand loyalty within your consumer base and avoid the possibility of them switching to another brand.

Another example could be the issue of Jaclyn Hill Cosmetics’ lipsticks. Their initial batch had sanitary defects and consumers who had these made sure to spread the news online which altered other people’s opinions about the brand and ultimately led them to seek other alternatives like MAC.

Habituation to personalisation

Because digital marketing intersects with the aspects of e-commerce, data analytics and artificial intelligence, brands are able to identify unique problems and use them to fine-tune their products and services and present them as viable solutions to their market. This personalised approach influences consumers to make not just better, but more efficient buying choices because they don’t have to look for so long for something that has everything they need. Consequently, this also nurtures loyalty towards particular brands because it allows people to feel connected and cared for.

In the shift towards unplanned buying

Due to the internet being capable to take note of people’s purchasing habits, digital marketers and brands have the opportunity to refine their strategies and present them to their target audience, leading to a shift towards unplanned buying because even if the consumer isn’t actively looking for something, marketing strategies that are based on purchasing habits make convincing easier than ever before as they foster recall of a particular problem, present a solution that’s too hard to pass up because it’s packaged in an irresistible discount or one-time offer.

The increased importance of (digital) word-of-mouth marketing

If honest opinions play an essential role in influencing purchase decisions, then it’s important to foster such opinions through word-of-mouth. It’s organic and realistic – two characteristics that bring down scepticism within consumers about whether or not a product or brand is genuinely good. That’s why it’s important for marketers and brands to invest in user-generated content and influencer marketing because these are avenues through which they can produce what they need in order to retain or even grow their customer base.


Digital marketing is a step up from the past because it utilises technology to discover what consumers want and how they can improve products and services for their benefit. The current buyer mindset dictates that truly benefitting from a product encourages people to buy more of the same or try other things within the same brand as opposed to glamorous promotions that only last for a very short while.

With this knowledge in mind, we are able to create personalised strategies for a business and utilise digital marketing to raise brand awareness and increase sales. If you’ve been meaning to see what digital marketing can do for you, then let us paint you a picture! Book a call HERE and find out how we can work together to build a sustainable business.

Email Marketing

Email Marketing

What email marketing techniques are businesses doing?

Email marketing is a crucial tool for any business. It lets you reach your customers in a way that’s more personal and engaging than traditional methods of advertising like billboards, radio ads, television commercials and the Internet itself. That’s why we’re going over three email marketing techniques businesses are doing right now to earn their return on investment (ROI).

Keep it Real

While it’s great to familiarise the relationship you have with your customers, you have to be careful not to cross the line. To avoid this, we must create personalised messages based on people’s interests and goals. This way, we can send emails that are relevant and bring a higher level of engagement than “standard” promotional campaigns.

Keep it Brief

What email marketing techniques are businesses doing? Using the right subject line is one of the most effective ways to increase the chances of your mail getting opened and read. You can make your subject line as short or long as you want, but remember that it should be relevant to your content. With every single word included in this phrase, your audience will start thinking about what it may contain. Subject lines are also an indication of how serious you are about what you’re sending to your subscribers.

Keep in Touch

One of the most important parts of any email marketing campaign, especially if you’re a local business, is constantly keeping in touch with your customers. You need to learn how to grow your email list and have them come back to you because they’re interested in what you’re doing. And at the same time, you can’t forget about those who unsubscribed and stopped using your website – their loyalty will be crucial for your bottom line in the future.


It’s worth noting that, while email marketing is a powerful tool that will aid your business, it doesn’t work on its own. Your ideas, strategies and creativity should complement it. Having a solid set of marketing principles to work with will help you make the most out of your email campaigns, so don’t be afraid to experiment and try something new next time.

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8 Things You Need When Building A Website

8 Things You Need When Building A Website

First impressions count. You have between 10 -15 seconds to grab someone’s attention and  make a good first impression. During this first impression, website viewers generally look for  the following features, consciously or unconsciously. 

1. Clarity

Make it clear to what you are selling. A new customer needs to see quickly what you are  selling when they land on your website. Limiting the time it takes for a customer to find  the product they are looking for can often lead to a faster conversion. A home page is like  your shopfront. Displaying your products early and cleanly can help encourage a  customer to purchase. In some cases, improving elements such as search can help  improve this experience further.  

A clear homepage helps improve a user’s experience. For many sites, it can take a while  to find out what their key products are. There is a tendency to hide products way down  the bottom of the home page. By lifting products higher, you increase the chances of a  customer converting to a purchase. 

2. Social proof – Can I trust this site/brand?

Ensure you have some trust features on your site. These can include showing that you  have secure payments, trust badges and even adding customer reviews. Often, customers  trust the voice of their peer group far more than an authority figure. By including trust  elements like customer reviews, you can increase the likelihood that a site visitor will  convert. By giving users a reason to trust your brand or website, you can increase  conversion rates and increase leads.  

3. Quality photos, video and content

Photos and Video are one the many ways in which you can improve a user’s experience.  Through product photos and videos, users can quickly see the quality of the product and  brand. Highlighting the features of your products, through video and photography helps  build a sense of trust within users.  

Collection images should be consistent and timeless. Studio photography can be a helpful  tool here. It provides consistent lighting and is seasonally interchangeable.  

On product pages use a mix of studio shots and lifestyle images to show users how your  products can be used in a real life settings.

4. Descriptions

Add details of the products including dimensions and if possible include a video.  Remember that people can’t pick up the product to look at its features. Users rely on descriptions and images to tell them why they need that product. 

Descriptions should be detailed and clear. Write too much detail and you risk over  burdening the reader, too little and you risk them not converting. Descriptions should give  readers all the information they need in a clear and precise way. That doesn’t mean you can’t have fun with it. Our suggestion is to test it with your audience, ask them what they  liked and work from there.

5. About Us

A 2015 study revealed that 52% of people tend to visit a company’s About page when  they first land on the website. This is generally to see if they can trust you. Users want to  know about you and know that you understand their needs. The about us page is a great  way to show your passion and the quality of the products you are selling. 

The About page is generally a space where you can build trust with your customers.  Through clear storytelling, videos and with photography, you can demonstrate to your  customers who you are and why they should trust you and your product. Choosing  content that clearly tells your story and outlines what you stand for typically works well.  We typically see that when users come through an About page they convert better than  users who don’t visit this page. So when you get this page right, you can see higher  conversion rates and an increase in return visits.  

Have a read of our about us here.

6. Remarketing

Do you have the ability to capture your customer’s details so you can remarket to them  again? Remarketing is one of the most effective ways brands can build audience and  increase conversions. Creating a dedicated audience of email subscribers helps to build brand loyalty, fosters brand activism and helps drive return purchases. There are a  number of ways in we can achieve this. 

This could include a pop up box to capture emails initially, followed by a great welcome  email series or even have an abandoned cart follow up series. You need to give your  customers a reason to give you their email address. 

7. Shipping Costs

What are your shipping costs? So many sites don’t display their shipping until the  checkout and then it can be a nasty surprise. To reduce high cart abandonments, display  shipping costs on a banner on the home page if possible.

8. Page Speed

Often one of the most overlooked features of a website is the speed it runs at. Making sure  content loads quickly and users can scroll easily is fundamental to a positive user experience. To  reduce loading speed, there are a number of steps you can take.  Here are a few: 

  • Choose a hosting platform that is optimised for performance.  
  • Optimise and compress your images and videos. 
  • Use only the Plugins and Apps you need. 

To make things easy for our customers, we like to use Shopify.  

If you would like to find out how you can integrate some of these tips on your website, please  contact us.