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Email Marketing

In the world of digital marketing, it’s important as a brand to constantly and consistently be looking for a way to market to our potential audiences and exisiting customers in the most impactful way. It is marketing that creates outcomes and campaigns that are effective that drive revenue, sales and brand engagement. A superstar of the game and one that is often utilised by brands that exceed their KPI’s and are continuously evolving is email marketing.

Email marketing is exactly what is sounds like, directly engaging with customers signed up to a newsletter, which is easily addable to a Shopify store / other website providers that can be used to send out promotions, brand messages etc through electronic mail. Email marketing is known for being one of the most effective ways to connect with an audience and grow sales.

We’ve put together some of the incredible stats that display why it for small business to large corporations to utilise email flows and email marketing campaigns. We’ve also detailed  the some of the pros and benefits of incorporating email marketing and why it’a s must have for your marketing strategy.

Perhaps one of the biggest pulls for businesses to start email marketing is that it can transform profits and is known to have an incredible ROI.

ROI / Sales

Perhaps one of the biggest pulls for businesses to start email marketing is that it can transform profits and is known to have an incredible ROI.

Research by Hubspot shows that 59% of marketers say email marketing is their biggest source of ROI, while segmented campaigns noted as much as a 760% increase in revenue. This is because it often engages and prompts customers to impulse buy, as emails allow a quick streamlined reminder of your product and service.

If this isn’t convincing enough, a study shows that 60% of email recipients made at least one purchase based on a marketing email. If you have a list of 1000 to 2000 people, that is a business changing amount of revenue received.

We’re often so worried about social media and marketing in that side of the digital space but McKinsey actually shows that email orders are over 3x the average value order of what standard social media orders.

Affordable

In a world where it seems like marketing is everything and if you’re not doing it you’re falling behind, what is the best option? Big amazing multi million dollar ads are great, but not always an accessible option for everyone. Thousands on print, photographers, ad runs, the list goes on.

But as mentioned just above, there is incredible financial feedback and email marketing is well known to also be one of the most cost-effective. Because email marketing removes the need for things such as advertising fees and printing. Even when utilising email marketing software, the substantially lower price for the incredible engagement and sales make creating successful campaigns that much easier.

Already warm market / Preferred way to be marketed to

One the best parts about email marketing is that you are marketing to an already engaged/warm market who have already taken in an interest in your brand. By subscribing to your email list, this means they are aware of your brand and are intrigued enough to at least interact with you through email.

This makes marketing to this audience that much easier, whether you’re sending out emails to champion brand messages, sales pitches or creating connection with potential customers. This warm audience is more likely than others to actively engage with your content in the way you want them to.

While social media can be a powerhouse in its own right but the statistics show that 72% people prefer to receive promotional content through email, compared to 17% who prefer social media.

Case study:

One of I Will Build Agency clients has a list of about 16,000 from their website, but was not utilising email marketing and reaching this vital warm market. This list was built from people subscribing to the newsletter as well people who had subscribed through making a purchase.
The client joined us in July and we cleansed the list, segmented it and tidied up some of their automated email flows. We also started sending out emails once a week to their audience and now 30% of their average revenue comes from email marketing alone. The statistics continue to show just how much of a difference it can make when a brand is able to embrace and utilise this space. 

Feedback and metrics

Sometimes it can be hard to understand our audience, what they’re looking for, what they’re resonating with and just as importantly, what’s not. 
With email marketing you can measure which topics are being responded well to, which audiences are reacting positively to certain messages so you can segment and personalise emails for even more targeted and successful emails. 

This feedback is integral and so helpful as a brand to see what customers are searching for from your brand through their engagement, lack of engagement as well as click through and conversion rate.

Often unutilised goldmine

We’ve personally seen it time and time again as a provider of email marketing for small brands. Email marketing is highly unutilised by many small to medium businesses. What does this mean for you? It can give you a monopoly over their inbox in the place they’re most likely to buy from.

On socials and traditional media, there’s almost always a constant competitor sitting there with a different ad. In the golden treasure mine of emails, you have more of a chance to stand out, sell your niche and brand message to help your brand shine, with more interest and less competition majority of the time.

This means they focus more on your brand, your brand becomes the first brand they think of over and  above others in their minds. Email marketing overall does not just increase brand awareness, but has a domino effect of more engagement, website traffic, sales and revenue and much more.