Email marketing is exactly what is sounds like, directly engaging with customers signed up to a newsletter, which is easily addable to a Shopify store / other website providers that can be used to send out promotions, brand messages etc through electronic mail. Email marketing is known for being one of the most effective ways to connect with an audience and grow sales.
We’ve put together some of the incredible stats that display why it for small business to large corporations to utilise email flows and email marketing campaigns. We’ve also detailed the some of the pros and benefits of incorporating email marketing and why it’a s must have for your marketing strategy.
ROI / Sales
Perhaps one of the biggest pulls for businesses to start email marketing is that it can transform profits and is known to have an incredible ROI.
Research by Hubspot shows that 59% of marketers say email marketing is their biggest source of ROI, while segmented campaigns noted as much as a 760% increase in revenue. This is because it often engages and prompts customers to impulse buy, as emails allow a quick streamlined reminder of your product and service.
If this isn’t convincing enough, a study shows that 60% of email recipients made at least one purchase based on a marketing email. If you have a list of 1000 to 2000 people, that is a business changing amount of revenue received.
We’re often so worried about social media and marketing in that side of the digital space but McKinsey actually shows that email orders are over 3x the average value order of what standard social media orders.
But as mentioned just above, there is incredible financial feedback and email marketing is well known to also be one of the most cost-effective. Because email marketing removes the need for things such as advertising fees and printing. Even when utilising email marketing software, the substantially lower price for the incredible engagement and sales make creating successful campaigns that much easier.
Already warm market / Preferred way to be marketed to
This makes marketing to this audience that much easier, whether you’re sending out emails to champion brand messages, sales pitches or creating connection with potential customers. This warm audience is more likely than others to actively engage with your content in the way you want them to.
While social media can be a powerhouse in its own right but the statistics show that 72% people prefer to receive promotional content through email, compared to 17% who prefer social media.
Feedback and metrics
This feedback is integral and so helpful as a brand to see what customers are searching for from your brand through their engagement, lack of engagement as well as click through and conversion rate.
Often unutilised goldmine
On socials and traditional media, there’s almost always a constant competitor sitting there with a different ad. In the golden treasure mine of emails, you have more of a chance to stand out, sell your niche and brand message to help your brand shine, with more interest and less competition majority of the time.
This means they focus more on your brand, your brand becomes the first brand they think of over and above others in their minds. Email marketing overall does not just increase brand awareness, but has a domino effect of more engagement, website traffic, sales and revenue and much more.