5 Reasons Why Social Media Management is Important in Business
Social networking has grown from a fledgling niche to an entire industry, and social media management is a necessity for businesses today. Social media gets you noticed by people who have already heard about you, or by people who would have no reason to contact you if not for your presence on social networking sites. In other words, social networking can connect buyers with sellers and help in the overall growth of the business.
But how can businesses exactly benefit from social media? We’ll lay it down with the help of Hootsuite:
Increases brand awareness
Social media has become one of the key tools for business. With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter is a natural place to reach new and highly targeted potential clients. It is estimated that 5 trillion monthly active users connect to social media networks on mobile devices – more than all other internet traffic combined. This is a strong indicator that social media has become a significant vehicle for reaching customers today.
That’s why it has become a powerful marketing channel for business owners. By creating and managing your social media channels, you can gain exposure for your brand and products. However, as with most marketing channels, you need to be strategic in your approach to reap the maximum potential benefits from your efforts.
Stay top of mind
All it takes is one click from a potential customer to bring your brand to life online. Social media allows you to connect with your fans and followers every time they log in. That means if you’re doing well and have an active social media presence, they’ll see your posts when they check their feed or page. Having this type of engagement on social media increases the chances that they’ll remember your brand when they want to purchase something within your realm.
Increases website traffic
Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post. This allows them to stay up on your news without having to head back to the site regularly.
If a user is actively participating in your social network and interested in what you have to offer, they are more likely to take an interest in your services or purchase from you as a result. Social media makes it possible for you to engage with prospective customers at a distance, reduce the cost of advertising your products and services, build new customers that would not otherwise be visiting your website and generate leads which can be converted into sales.
Social media has become an essential part of what it means to sell online. Social media is a dynamic platform, where social relationships and content are central to attracting and engaging customers. If you’ve integrated your social media into your sales funnel, you’ve built a highly effective tool for social marketing–as well as increasing brand recognition and strengthening customer relationships.